In the bustling landscape of Asia, where urbanisation, smart technology, and sustainability are reshaping lifestyles, the packaging industry is gearing up for a significant transformation.
GlobalData, a prominent data and analytics company, finds that global packaging volumes are led by the Asia-Pacific region, accounting for a 47.9% volume share in 2022.
The Asia-Pacific region is forecast to register the fastest growth at a CAGR of 3.6% during 2022–27.
As Asia undergoes rapid urbanisation, with longer workdays, extended commutes, and increased recreational activities, the demand for packaging is evolving.
Consumers, leading busier lives, seek convenience not only in products but also in the packaging that houses them. Key trends such as single-serve options, resealable packs, and microwavable formats are identified as driving forces behind this shift.
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Portability and reduced packaging emerge as top priorities, dictating the trajectory of packaging design until 2024.
Manufacturers explore smart packaging solutions
The rise of smart devices has spurred manufacturers to explore smart packaging, revolutionising the way products communicate with and influence consumers.
This innovative packaging can provide real-time information based on its ability to sense, detect, or record changes in a product. Furthermore, it can establish a link to additional information via the Internet, offering consumers a dynamic experience.
Whether it’s providing product details, promotional links, or interactive games, the possibilities for intelligent packaging are vast, shaping a future where products actively engage with their users.
Sustainability takes centre stage in packaging evolution
Amid growing concerns about environmental impact, sustainability is a driving force in the packaging industry. Consumers, brands, and the industry at large are seeking ways to minimise their ecological footprint.
Down-gauging, improving recyclability, and incorporating bio-based materials are avenues for addressing sustainability concerns.
As the demand for eco-friendly options rises, brands and packaging designers are tasked with finding innovative solutions to meet these expectations, marking a pivotal shift towards greener packaging practices.
Health-conscious consumers fuel demand for packaging
As consumers become increasingly health-conscious, there is a noticeable shift in purchasing patterns, favouring items such as fruits, vegetables, supplements, and additive-free products.
This change in demand directly impacts the packaging sector, as consumers opt for the convenience of pre-packaged items without additives.
The need for packaging solutions that align with health-conscious preferences is on the rise, creating opportunities for innovation and adaptation within the industry.
The future of Asian packaging
Ultimately, Asia’s packaging industry is at the forefront of change, with urbanisation, technology, sustainability, and health-conscious trends shaping its trajectory.
As the region solidifies its position as the largest market for packaging globally, industry players must adapt and innovate to meet the evolving demands of consumers in this dynamic landscape.