Home Fashion Fashion brands fear royal warrant cull under eco-conscious King Charles

Fashion brands fear royal warrant cull under eco-conscious King Charles

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Fashion brands fear royal warrant cull under eco-conscious King Charles


The monarch decides who grants royal warrants, although King Charles also held permission while he was Prince of Wales. As did Prince Philip before his passing in 2021.

Helen Brocklebank, the chief executive of Walpole, which represents Britain’s luxury goods sector, said: “My expectation is that he will carry the values that he held very dearly when the warrants were awarded for the Prince of Wales’s household because there was quite a rigorous sustainability process that brands had to go through regularly to maintain that warrant.”

Ms Brocklebank, who also advises the British government on trade, said that “internationally, the soft power of royalty sells like madness”.

She added that research had also shown that British consumers were willing to pay a premium to purchase the same goods used by the Royals.

Reports of plans to slim down the Royal family and reduce the number of working members are also a source of anxiety among firms, which may have multiple warrants from different grantors.

Mr Alger said: “The first question that we still have not seen an answer to is how many grantors will there be.

“There are conversations going on in the industry about whether Queen Camilla and the Prince of Wales will do it as well. But I think there is a level of concern because everyone is thinking about what happens to those royal warrants when for example there are fewer people to give them.”

To use the Royal Arms in their branding, firms must also have supplied the Windsors for at least five of the last seven years.

Buckingham Palace was contacted for comment.



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