
Whether it’s the marketing messaging bombardment or the sheer volume of product, it’s easy to feel overwhelmed by the Black Friday clothing sales. Our advice? Go in with a brief, and stick to it. And if you don’t need anything, avoid venturing into the chaotic digital shopping sphere. It can be worse than elbowing your way through sale rails in a bricks and mortar store.
But, if you are in the market for something specific, say, a versatile wardrobe basic – think a sturdy winter boot, a do-it-all coat or the perfect pair of jeans – or an investment piece that you’ve been pining after for years but couldn’t previously justify the spend, then it’s worth setting your alarms for the Black Friday sales.
If you’re in need of a little guidance, however, allow us to present you with an edit of the pieces that the Vogue team are adding to basket over the Black Friday period. Our guide to the best brands and retailers to shop – from Net-a-Porter to Ssense, Arket to Mango – will help you navigate the sales landscape in the smartest way possible. And remember: the earlier you browse, the better the deals you’ll find.
Read more: Shop Vogue’s Pick Of The Best Black Friday Beauty Deals
Our top tips for getting the most out of your Black Friday sale shopping? We recommend making a tightly-edited wish list ahead of time of the pieces you’re hoping to invest in – you could even do a wardrobe inventory before creating this lineup to ensure you are only adding items you actually need. It is also worth considering all seasons – we might be in the midst of winter, but if you know you will need a new bikini for summer 2025, don’t be afraid to take the plunge now. That being said, heavier winter items, such as coats, boots and jumpers, are always a foolproof purchase in the Black Friday sales. And remember, keep an eye out for quality materials, such as silk, cashmere and wool – it can be a great opportunity to invest in timeless, beautiful-constructed items that would usually be out of reach budget-wise.