Using Parrot Analytics’ Audience Solutions we can see the age and gender profile of the audience for shows and movies. Often a title will have a relatively balanced audience, but for this analysis we’ve identified movies that don’t just slightly tilt towards an age demographic, but those where the share of audience is heavily skewed toward a particular generation. 

To do this we only considered titles where a generation made up more than twice its average share of audience. So for example, if Gen Z makes up 25% of the audience across all movies on average, we only considered a movie Gen Z-skewing if 50% or greater of the movie’s audience belongs to this generation. Doing