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Kendrick Lamar’s style is evolving nicely. The Compton native reteamed with London-based menswear designer Martine Rose for most of the looks in his highly anticipated “They Not Like Us” music video released on Wednesday (July 4).

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Lamar sported several pieces from the brand, including a Martine Rose Shrunken Track Jacket and Martine Rose Field Jacket (the jacket is sold out at most retailers, but you can find select sizes here).

The 37-year-old rapper sported a Martine Rose “How’s It Hanging? T-shirt, cargo pants and biker jacket in addition to sequin shorts and biker boots from Loewe. He also wore a Prada suit, according to GQ.

Farfetch

Martine Rose Shrunken Track Jacket

Lamar has been spotted in Martine Rose several times before. The menswear brand, founded in 2007 by British-Jamaican designer Martine Rose, has collaborated with major brands such as Nike and Clarks.

Last year, Martine Rose dropped a limited-edition collection with The Hillbillies — KDot and Baby Keem — to commemorate the duo’s Camp Flog Gnaw performance.

Rose and Lamar first linked up while the rapper was on tour. “The first time I worked with Kendrick was on his last tour in the U.K.,” she told British Vogue in 2023. “I was lucky enough to meet him backstage and I remember feeling like there was such an authentic connection there. I think we understand each other on a creative level.”

The visual for “They Not Like Us,” directed by Lamar and Dave Free, was filmed in Compton and featured cameos from producer DJ Mustard, NBA player Demar DeRozen and members of the TDE family including J-Rock, Ab-Soul, SchoolBoy Q and label heads Anthony “Top Dawg” Tiffith and Terrence “Punch” Henderson.

The music video has racked up 17 million views on YouTube in less than 24 hours, surpassed a million views within an hour of its release and is currently trending No. 1 on YouTube.

Shop pieces from the “They Not Like Us” music video below.

Farfetch

Martine Rose How’s It Hanging? T-Shirt

Farfetch

Martine Rose Logo Patch Cargo Trousers

Loewe

   



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