MediaCom adds connected lifestyle company Arlo Technologies

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Matthew Vogts

MediaCom has been appointed Arlo Technologies’ media agency of record.

Arlo, established in 2018, combines an intelligent cloud infrastructure and mobile app with a variety of smart connected devices that transform the way people experience a connected lifestyle. 

The new partnership starting in January will see MediaCom lead media buying and analytics.

Lambro Skropidis, Director of Marketing, APAC: “The Arlo brand has enjoyed immense success in recent years, growing from a sub brand, to a brand in its own right. As we now look to accelerate the brand’s growth, we have looked to partner with one of Australia’s best media agencies to help us realise our potential.

“We have been impressed with the track record of Mediacom in Australia & NZ and feel that their innovative and progressive thinking is a good match for what is required for the Arlo brand to grow to the next level in this region.”

Matthew Vogts, Chief Growth Officer at MediaCom: “Arlo are a high-growth technology company who were looking for a like-minded partner.

“We were extremely impressed with their ambitions their focus on innovation and aspirations for APAC. They have a market-leading tech product and are standing out in a fiercely competitive category.”

Yaron Farizon, CEO MediaCom AUNZ: “We are thrilled to announce this news today. Arlo are exactly the kind of partner we like to work with and one where our specialist media capabilities can make a real difference to their business growth.

“I am so proud of our team who made this possible. The breadth of capability we can offer across Arlo’s customer journey, from media planning to analytics. I can’t wait to see our partnership get underway.”

 

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