Nestled in the heart of Greenpoint, Brooklyn, New York City, Million Goods redefines the retail experience, blending high-quality menswear, curated natural wines, and a bespoke music atmosphere into one cohesive, creative space. Co-founders Drew Kaufmann, who has an extensive background in fashion and music, and Matt Reyer, who has an e-commerce background that dabbled in automotive, describe the vision that shaped this unique brick-and-mortar concept.
“We’ve been transitioning into this for a few years,” says Drew Kaufmann as he references the opening of the 88 Franklin St, Greenpoint location earlier in 2024. “I was managing direct-to-consumer brands, but I always knew I wanted to create something more tangible. The idea came together naturally when we started spending time at wine bars. We realized our retail concept needed that additional layer, so I teamed up with Drew, and everything began to click during the research and development phase.”
The brick-and-mortar experience at Million Goods stands out in a landscape dominated by e-commerce and vintage retailers. It blends menswear, wine, and music into a singular retail concept. At its core, this space embodies the spirit of New York’s creative community, combining niche fashion discovery, unassuming wines, and live music in a setting that invites the menswear aesthetic to a three-dimensional lifestyle.
Million Goods offers a European-inspired retail environment with a laid-back vibe, honing in on the nuances that foster positive engagement and elevated dialogue. From fashion to wine, Million Goods holds a deep sense of curation and discovery in the guise of numerous menswear aesthetics.
To start, Kaufmann highlights the collaborative effort behind the store’s decor and embedded sound system, designed by renowned audio engineer Jonathan Perrelly, founder of Sloped Systems. “John has built club sound systems that go as loud as you need, but here, the focus was on blending the speakers with the space. The horns were custom-made in Hungary, following an Asperger-style sound, to create something truly special,” Kaufman illustrates.
Fashion at Million Goods is equally intentional. The store carries a curated mix of well-known and up-and-coming brands, all selected with a discerning eye. “We work with designers like Nicholas Daley, Rold Skov, and Sunflower,” Kaufmann details. Each brand speaks to a different aspect of the modern men’s wardrobe, from oversized pants and boxy silhouettes to high-quality denim with subtle details.
Kaufmann highlights the versatility of the pieces they carry. “A lot of this works well with oversized pants,” he says, holding up a boxy knit from Rold Skov. “This is a size large, and it’s huge!” Kaufman describes their denim, made in Italy, as having a unique twist seam that gives it a slight bell-bottom effect—a small but impactful design detail.
Million Goods isn’t just about selling products for men to indulge in, it’s about cultivating a lifestyle. The store regularly hosts events that combine all three of its core elements—fashion, wine, and music. Kaufmann’s background as a DJ is evident in the events they curate. “We hosted a party with Nicholas Daley in July, had DJs playing dub reggae, and served Jamaican patties. The Griggs Brothers even made incense for the event,” detailing the range of menswear and lifestyle aesthetic for the city-dwelling man.
Kaufmann’s approach to fashion is simple but profound, stating, “We pride ourselves on appealing to a more three-dimensional customer. We’re not catering to the stereotype of sneakerheads who have bedroom shoe boxes but no bed frames. We want to attract someone who has interests beyond just menswear.” This reflects a more mature customer who values community, quality, and experience over sheer quantity or trends.
What truly sets Million Goods apart is its late-night shopping experience. “Imagine being out at 11:30 PM, enjoying a few glasses of wine, and thinking, ‘This jacket is dope; I have a date tomorrow—can I buy something?’” Designed to bridge community and culture, Million Goods reflects the growing appeal of natural wine and features labels sourced by General Manager, Casey Paganelli, while emphasizing unique fashion taste.
“We’re likely one of the few places that offer that kind of experience,” Kaufmann describes. Hosting an intimate dinner to bring in the new space, Million Goods invited supporters of the brand and friends to celebrate the moment with food provided by local Brooklyn restaurant, Taqueria Ramirez. This integration of fashion, hospitality, and culture is at the heart of Million Goods and is the new norm – a nostalgic classic for some.