July in London is more than just music festivals and tennis. With the capital quieting down thanks to many leaving for summer vacations, the month is one of the best to explore what the city has to offer and to immerse in its unique style. See what’s trending in London this July in fashion, beauty and more.
Following what seemed like the wettest start of July in history, the sun has returned to the capital just in time for rooftop season. Kioku by Endo — the latest venture by Michelin-starred chef Endo Kazutoshi at The OWO — offers 360-degree views across the city and is a must-visit this month with an outside terrace perfect for soaking up the sun. Don’t miss the bespoke Tuna Trolley — served at table side by one of Endo’s Sushi Chef’s, guests can expect a unique ‘tuna experience’.
No one does sporty chic quite like Alo. Best known for inspiring mindful movement and fusing design elements with functionality, Alo has launched two new colorways — Seashell Blue and Chestnut — this July, allowing you to recharge your inner athlete (in or out of the gym) in style.
Finding inspiration in the intricate patterns of nature, CDD Jewelry’s designs are minimalistic yet feminine, beautifully captured through the Voronoi diagram algorithm. Opt for a touch of silver this season in contrast to the hot weather, and add an extra dose of cool to any outfit.
This month, Emma Slade Edmondson and Nicole Ocran — creators and co-hosts of the Mixed Up podcast where they discuss race and identity through the lens of the mixed-race perspective — have released their first book, The Half of It. With an intention to break down barriers and open up a deeper dialogue of the mixed-race experience, the book delves into everything from culture and identity to interracial relationships, to adoption, to understanding the historical context of mixed-race people — a great read on the beach for something more thought-provoking.
For July and August, Paper London has teamed up with charming countryside estate The Four Seasons Hotel Hampshire to open The Summer Club, a retro-inspired destination designed to celebrate the start of summer and showcase luxury with a playful soul. The collaboration also sees the launch of a capsule collection of apparels in classic sporty style, available online and in store at The Summer Club as well as the Liberty.
Everyday essentials don’t get chicer than this. Founded by former fashion and homeware buyer Olivia Pope, Bias Editions champions age-old techniques using the finest materials, with its pieces crafted by local makers in limited editions to minimize waste and overproduction. The brand’s offering of tableware, lighting, decorative objects and stationery all share a signature aesthetic, with an emphasis on original shapes, a joyous palette and everyday functionality.
Whether it is to revamp your skincare routine post vacation or to try out new rival makeup products, Selfridges’ beauty concierge service is designed to cater to all your beauty needs. Recently named by Sarah Jessica Parker as her favorite place to shop for beauty in the city, Selfridges offers 7 categories of services that help shoppers navigate the newly renovated beauty hall and find their perfect beauty match.
With WOERA’s nautical themed summer pieces, you don’t have to be seaside to feel that vacation bliss. This July, dress in the label’s timeless poplin shirts, boxer shorts and linen sets and elevate your wardrobe with relaxed fit and raffia basket wherever you are.
EMFACE Submentum is the capital’s new favorite treatment for snatched jawline this month. Another breakthrough innovation from BTL, the non-surgical treatment targets the submental area using a combination of synchronized radiofrequency and HIFES™ (High-Intensity Facial Electrical Stimulation) technology to effectively eliminate fat under the chin, while contouring the jaw and neck for improved definition. Available at the Harrods Wellness Clinic, the treatment is said to be painless and quick, with results visible for most after two sessions.