Updated June 4, 2026, 10:45 a.m. CT
Tuscaloosa clearly left a lasting impression on Morgan Wallen.
The country music superstar released the official music video for his song “Don’t We” on Monday featuring footage captured during his April 18, 2026, concert at Alabama’s Bryant-Denny Stadium.
The video showcases scenes from the sold-out performance, highlighting a crowd of tens of thousands singing along as Wallen delivers one of the fan-favorite tracks from his latest album.
For a singer long associated with the University of Tennessee and its orange-and-white colors, the video offers an unexpected visual twist: a sea of Crimson Tide fans helping bring the song to life.
Wallen, a Knoxville native and outspoken Tennessee Volunteer supporter, has frequently referenced his East Tennessee roots throughout his career. But for the latest music video release, Alabama fans take center stage.
Morgan Wallen releases “Don’t We” music video from Tuscaloosa show
The footage captures the energy of Wallen’s Tuscaloosa stop, with sweeping stadium shots, crowd singalongs and moments from one of the largest concerts of his 2026 tour. Fans can be seen illuminating the stadium with phone lights and singing every word back to the setlist opener.
The decision to feature the Tuscaloosa performance underscores the significance of the show, which was among the most anticipated tour stops of the spring. Bryant-Denny Stadium, home of the Alabama Crimson Tide football program, was the venue’s first concert since Alabama performed after the A-Day spring game in 1992.
While Wallen’s loyalty to Tennessee is well documented, the “Don’t We” music video gives Alabama fans a moment to claim as their own.
How to watch Morgan Wallen’s “Don’t We” video
The official “Don’t We” video is available on Morgan Wallen’s YouTube channel.
(This story was updated to add photos.)
Jennifer Lindahl is a Breaking and Trending Reporter in Alabama for USA TODAY’s Deep South Connect Team. Connect with her on X @jenn_lindahl and email at jlindahl@usatodayco.com.
