Apple is putting the iPhone 18 Pro’s new camera front and center with a music video for K-Pop artist Rose.
On Friday, Apple shared a brand-new 35-second “Shot on iPhone” ad. This time it doubles as a bite-sized music video.
The video is for “new trick” by K-Pop artist Rose. Of the project, Apple says: “The new variable aperture lens on the 48MP main camera captured improved low-light footage and impressive depth of field to bring the music video to life.
Apple announced the iPhone 18 Pro and its larger sibling, the iPhone 18 Pro Max, on September 9 at its “Surprise and Shine” event. The lineup opened for preorder on September 12 and began arriving at customers’ doors and in stores on September 18.
