Music Theatre International has acquired licensing rights for Hallmarked, a new musical satire of Hallmark movies. The project features a book by Michael D. Fox and music and lyrics by family trio Cameron, Dawn, and Quinn Dietlein.
The work centers on Julie, who is decidedly anti-Hallmark movies, only to find herself in Idyllic, Vermont, and getting comfortable with a hunky guy in a plaid shirt. The musical had its world premiere earlier this year at Utah’s Hale Centre, where Fox and Quinn Dietlein serve as chief operating officer and executive director, respectively. A regional premiere followed at Cleburne, Texas’ Plaza Theatre Company.
“Whether you love a good laugh, or always fall for a tender moment, Hallmarked is the perfect blend of satire and sincerity,” says MTI President and CEO Drew Cohen in a statement. “We can’t wait to see this romantic comedy play on stages across the country.”
“My favorite thing in sharing Hallmarked is that those who say they dislike romantic comedies have loved it just as much as the devotees,” adds Fox. “Watching the show outsell projections at multiple theatres is thrilling.”
Licensed productions can create a Broadway-quality Playbill program with the iconic yellow-and-black Playbill header via Playbillder. As with most MTI-licensed shows, users can automatically import licensor-approved character and song lists, and billing pages into their program using Playbillder Express. Learn more at Playbillder.com.
Licensing information is at MTIShows.com.
