Our report found that the most successful shopping trends are driven by four key things:
CREATORS: Creators leverage their expertise and passion to become trusted sources, offering insights and solutions that address their viewers’ needs.
COMMUNITIES: Communities are a group of channels with a shared interest. In the world of shopping, these interests are based on products or product categories. The collective output of a given community becomes a powerful driver of purchasing decisions.
CONTENT FORMATS: Content formats, help shoppers search for, learn about, and ultimately buy products.
PRODUCT TRENDS: The synergy of creators, communities, and content formats transforms real-world trending products into even more popular online phenomena.
