Style, Story, Scale — How Fashion Is Rewriting the Media Playbook
In an era where every fashion house is also a content powerhouse, brand leaders are redefining what it means to connect, convert and culturally resonate. This panel convenes innovators from across the fashion spectrum, who are blending narrative, commerce, creators and technology to build brands that endure.
This panel explores:
- How fashion marketers are harnessing video, social and streaming as engines for storytelling and desirability
- The role of designers, influencers and creative communities in shaping brand identity and cultural relevance
- Balancing heritage and editorial integrity with entertainment value in a 24/7 content cycle
- New success metrics: from viral moments to loyalty loops and long-term cultural equity
Moderated by:
Priya Rao, Executive Editor, The Business of Fashion
Speakers:
- Claire Stern Milch, Digital Director, ELLE
- Stephanie Gottlieb, Founder and Creative Director, Stephanie Gottlieb Fine Jewelry
- Lydia Fotiadou, Head of Digital Fashion & Beauty, Creative Artists Agency
