The autumn/winter 2026 edition of men’s fashion week kicked off with an explosive cameo in the form of Heated Rivalry’s Hudson Williams opening Dsquared2’s winter-sports-themed catwalk. Which was, perhaps, inevitable. The raunchy Canadian streamer, centred on two gay athletes navigating the hyper-masculine world of professional hockey, has turned its leading men (Connor Storrie included) into overnight heartthrobs. And designers Dan and Dean Caten – also Canadian – have never met a beefed-up man they weren’t immediately willing to take in as muse.
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Williams’s appearance was reported to have crashed Dsquared2’s website, serving as a reminder that celebrity, spectacle – and the collision of the two – remain central to fashion month’s offering. Nowhere is that more visible than on the front rows, which have already become a travelling circus of very famous men: Liam Hemsworth, Tom Hiddleston, Noah Schnapp, Nick Jonas, Henry Golding and Colman Domingo were flown in to sit at Ralph Lauren’s show – only the house’s third menswear runway outing this century – while Damson Idris, Louis Partridge and Nicholas Hoult were dispatched to Prada. All this and we’re not yet a week into the season, with Giorgio Armani, Louis Vuitton and Dior still to show.
Scroll through the gallery below to see all the celebrities at men’s fashion week autumn/winter 2026.
