Fashion trends that emphasize individuality without regard for gender norms, such as men using parasols and women wearing neckties, are spreading among young people in Japan, mainly those in Generation Z, who are around 15 to 30 years old.
In line with the trend of genderless fashion, many Japanese apparel companies are working to expand their product lineups and improve store environments.
Menswear giant Aoyama Trading released Skinny Tie, a tie for women that is thinner and shorter than men’s ties, and makes a smaller knot, in January. The company also sells unisex suits at both men’s and women’s sections at its stores.
