Some of the most exciting artists in K-Music still have their biggest moments ahead. With Spotify CLOSER, we’re spotlighting Korean artists who are making a splash, bringing fans everywhere closer to their artistry and stories through a series of exclusive performances and conversations on Spotify.
The new series gives fans a K-Music showcase they can access right from Spotify. Each CLOSER artist takes the stage for an intimate, live performance before sitting down to share more about their music, creative world, and stories beyond the stage.
Our first featured artist is Hearts2Hearts, a fast-growing group with a bright, confident pop sound and undeniable chemistry. Since debuting in February 2025, their monthly Spotify streams have grown nearly 20 times, earning more than 530 million streams this year alone. At the center for the rise is the viral hit “RUDE!,” now the group’s biggest track with more than 180 million streams.
Now, Hearts2Hearts is giving fans a new way to experience their music and charm through CLOSER. Filmed at their Spotify CLOSER show in Seoul, the new videos include the first-ever live performances of “ICONIC HEART (Korean Version)” and “Baby Steps,” along with a special acoustic version of “Butterflies.” Fans can also get closer to the members in the accompanying talk session, recorded during the event.
Tune in to the CLOSER playlist—videos featuring ALLDAY PROJECT, LNGSHOT, and more are coming soon.
