Amazon Prime Day is venturing beyond electronics, home goods, and household essentials this year, bringing a slice of something different.
For the first time, Amazon has partnered with a quick-service restaurant brand on an exclusive Prime Day food promotion, teaming up with Little Caesars to offer members a $5 Classic Pepperoni or Classic Cheese pizza.
The offer runs June 15–26 and can be redeemed up to five times per day.
Prime members can use the promotion for delivery orders or in-store pickup at participating Little Caesars locations.
The partnership marks a notable expansion of Prime Day beyond traditional retail categories, reflecting how major e-commerce platforms are increasingly weaving food and restaurant offerings into large-scale shopping events.
For Amazon, the collaboration adds a dining component to its annual sales event.
For Little Caesars, it provides access to Amazon’s vast Prime membership base, an opportunity to attract new customers and drive traffic during a high-profile shopping period.
The deal also highlights the growing convergence of digital commerce and restaurant marketing, as brands seek new ways to reach consumers through partnerships tied to major retail moments.
Prime Day has traditionally been associated with discounts on technology products, appliances, clothing, and everyday household items.
The Little Caesars promotion is among the first major food-focused offerings tied directly to the event, signaling potential opportunities for additional restaurant partnerships.
Additional details on redemption and participating locations are available on Amazon and at Little Caesars during the promotional period.
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