LaFontaine Automotive Group announced its more than 40 retail locations has joined the Amazon Autos marketplace. The collaboration reinforces LaFontaine’s position as one of the automotive industry’s most forward-thinking retailers, continually investing in digital capabilities that simplify the vehicle buying journey while preserving the personalized experience guests expect from the family-owned organization. Amazon Autos is Amazon’s digital automotive marketplace that connects customers with dealers to browse, compare, finance, trade-in, and purchase vehicles online with transparent pricing and a streamlined purchase process.
Amazon Autos offers a selection of new, used, and certified pre-owned vehicles from trusted dealers across the country. As consumer expectations continue to evolve, LaFontaine has remained at the forefront of automotive retail by embracing emerging technologies that create greater convenience, transparency, and flexibility. Joining Amazon Autos represents the next evolution of the company’s omnichannel retail strategy, giving customers another trusted destination to discover, finance, and purchase their next vehicle while receiving the exceptional service that has become synonymous with the LaFontaine Family Deal.
The announcement reflects LaFontaine’s broader strategy of investing in technologies that remove friction from the purchasing process while empowering guests to shop how, when, and where they prefer. Whether beginning their journey online or visiting one of LaFontaine’s dealerships, customers benefit from a consistent, transparent, and personalized experience backed by one of the Midwest’s most respected automotive retailers. Amazon Autos introduces another trusted touchpoint for customers, while LaFontaine continues to deliver the local expertise, relationships, and support that make all the difference throughout the ownership journey.
This represents another important step in our mission to lead the evolution of automotive retail. With more than 40 retail locations representing nearly 60 automotive franchises across Michigan, LaFontaine Automotive Group continues to invest in technologies, partnerships, and processes that improve every stage of the customer journey. The company’s participation in Amazon Autos reflects its long-term vision of creating a seamless omnichannel experience that blends the convenience of digital commerce with the personalized care of a trusted local dealership.
