Yeezy is an American fashion brand founded by West on August 6, 2013.[2] Most famous for its associated clothing line, it first began producing clothing in 2015 during and for its Yeezy Season 2 runway show.[3] The brand was incorporated into the company in 2016 after its registration.
Yeezy has collaborated with many other large brands, including Gap and Adidas. Yeezy’s partnership with Adidas ended prematurely in October 2022 after Adidas terminated the contract, following West’s antisemitic remarks on Twitter.[4] Yeezy’s partnership with Gap ended after West terminated the contract following a month-long disagreement.[5]
Yeezy Season (stylized as YZY SZN) is a runway fashion line created by Yeezy.
Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas.[3]
Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015.[6] Influenced by Japanese workwear, the collection was praised for strong silhouettes and diverse casting.[7]
Yeezy Season 3 debuted in Madison Square Garden on February 12, 2016.[8] The collection debuted with West’s The Life of Pablo album and was host to many viral moments, including having fellow rappers Lil Yachty and Young Thug being some of the models.[9]
Yeezy Season 4 debuted at the Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.[10]
Yeezy Season 5 debuted at Pier 59 in New York City during New York Fashion Week. The collection introduced new graphical references and sportswear attires, a departure from the oversized silhouettes and post-apocalyptic influences of previous ranges. The much anticipated Calabasas-branded items were debuted, along with a new pair of retro-inspired chunky runners. The three stripes logo was featured on several pieces.[11]
Yeezy Season 6, unlike other seasons, opted out of a runaway show for its debut. Instead, Kim Kardashian unveiled the collection on December 5, 2017, through a series of photos on social media. The collection featured jackets, hoodies, shorts, sweats, trench coats, and more.[12]
Yeezy Season 7 also had Kardashian as the main model, sporting a neon color palette.[13]
Yeezy Season 8 debuted in 2020 at Paris Fashion Week. The show featured raw, textured garments with a neutral color palette, and materials such as wool from West’s Wyoming ranch were used.[14]
Yeezy Season 9 debuted at Paris Fashion Week on October 3, 2022, and was streamed on YouTube.[15] The collection featured oversized ponchos, 3D printed boots and a controversial shirt with Pope John Paul II on the front and a White Lives Matter print on the back, worn by multiple models including Selah Marley.[16][17] Naomi Campbell walked on the runway at the fashion show, soundtracked by an unreleased Kanye West song with James Blake titled “Always”, in reference to the deceased Virgil Abloh. West stated: “There’s just people. From the same planet. And sometimes, in high school, it feels like we don’t fit in. And in a situation like this, we have the opportunity to come together to express who we are.”[15]
Yeezy Season X and its Casting Showcase (YZY Free) debuted at 10 p.m. on May 1, 2023 in Los Angeles at 8025 Melrose Avenue.[18] The Yeezy Season was executive produced by Pur3 Branding and both its founders. Pur3 Branding–which is a subsidiary of Pur3 Inc, a Los Angeles-based clothing company–was in charge of developing and manufacturing.
The show hosted many male and female models with shaved heads wearing skin-tight white T-shirts and black stockings. Part of the show involved the models standing at attention and placing candles on a center table. The T-shirts were later given out to the public.[18] West was notably absent, leaving after the initial setup of the event, and wearing a retro Manchester United jersey.[19]
Some samples of pieces from Yeezy Season 10 have surfaced online via collectors, and was confirmed on Twitter on April 3, 2025, when West replied to a fan stating “YEEZY SEASON 10 with [sic] SHAYNE OLIVER.”[20] On May 13, West posted a photo of a black deodorant stick with the caption “YZYSZNX MRCH3125 DRDRNT”.[21]
On May 21, West released the single “Alive” featuring YoungBoy Never Broke Again. West first released the song on Instagram, with the caption “ALIVE YE X NBA YoungBoy YZY SZN 10,” likely implying the song was going to be a part of Yeezy Season 10.[22][23] On May 23, West posted a photo on Twitter of him dressed up in all black clothes with the caption “THIS THAT NEW SEASON 10.”[24] During his July 12 concert in Shanghai, West was seen wearing a shirt featuring the text “SZN X.” Several pieces from SEASON X unveiling are now on the official Yeezy website such as the; HD-10, WB-03 and the PD-01 also known as the Yeezy Pods. The Yeezy website was shut down on February 11, 2025 and was reinstated on August 9, 2025.
