Velvet Eyewear has announced the expansion of its Velvet Trends trademark beyond its core sunglasses and eyewear offerings into a broader range of UV-protective fashion and lifestyle accessories. This strategic development is expected to deliver a range of scarves, hats, and cover-ups, which are set to launch in the near future.
Velvet Eyewear has been designing eyewear for over 25 years with a focus on making women feel confident, stylish, and protected. The business views this trademark expansion as a strategic move to build on its existing fashion-driven capsules that have historically highlighted seasonal colors, new shapes, and stylish accents.
Ultimately, the new product categories are intended to provide women with additional ways to incorporate UV protection into their daily wardrobes, bridging the gap between fashion and wellness through cross-category storytelling that emphasizes effortless, beautiful protection.
Image Credit: Velvet Eyewear
