3 min readFriendly reminder: Amazon offers some pretty good fashion discounts, and they’re almost always hidden. Prime Day (happening until June 26) especially includes a myriad of steals in the oft-overlooked clothing section.
The sale has dresses that won our style editors over, affordable swimsuits, and some designer deals (think: Coach) as well as walking shoes that our pros at the GH Textiles Lab have tested and recommend. While the sales won’t likely change tremendously over the next few days, what we have seen over the past decade of covering Prime Day, is that sizes and colors tend to dip low in stock (unlike, say, Dyson deals which are more consistent). Without further ado, here are all the fashionable finds we think are worth adding to cart ASAP.
SHOP OUR FAVORITE AMAZON PRIME DAY DEALS
Editor favorites
Every Prime Day, I prioritize replenishing my staples. Our style experts have named Calvin Klein and Tommy Hilfiger among the top brands for clothing, and they regularly recommend Gap as a go-to for denim. Cushionaire is a staffer favorite for comfortable shoes that still look chic; plus, we were also happy to find a couple of Ray-Ban’s on sale—the aviator style is timeless and always coveted.
Dresses
I’ve tried on over 30 Amazon dresses in the last month alone…and kept eight, so I know how much trial and error it takes to find the quality, but it’s possible. The Prime Day dress deals include a GH-reader favorite by ANRABESS and a ZESICA floral dress.
Shoes
Brands you’ll recognize—like Brooks, Adidas, and New Balance—are on sale. We love the sleek profile of the Adidas low-tops, which are up to 40% off. The Brooks Ghost 17 (named the best overall walking shoe by our experts) and the New Balance DynaSoft (named the most versatile walking shoe) are top-tested picks we were glad to see on sale. Make sure to check out our full list of Prime Day walking shoe deals.
Accessories
Deals on designer items will be tougher to find. (A few exist, they’re just well hidden!) Coach, which has made a huge comeback recently, is seeing a 50% discount on its Bleecker Bucket bag. Ray-Ban—a sunglass brand recommended again and again by our pros and editors—has its popular aviator style on sale. We also found a cute woven crossbody that would make the perfect everyday accessory for the summer.
Summer tops
If you’re not wanting to splurge on an expensive top (I don’t blame you; summer trends come and go), Amazon houses styles and designs that look nearly identical to what you might’ve seen from top brands. We love this $15 sweater top and were surprised to find a Free People vest on sale, too. We also found an $13 denim long-sleeve crop top that can take you from summer to fall.
Menswear
Lacoste polo shirts go way back—but they’re a timeless piece that our shoppers are still buying today. A few colors are on sale for Prime Day, but just know that prices and stock have fluctuated over the past few days. Top picks from editor-loved brands like Carhartt and Levi’s are also on sale.
Sets
Matching sets are a key trend this year, which is great because they’re so effortless. We included a few sweatsuit options which are great for travel, but also a few more summer-worthy options to toss on at the beach.
Swimwear
I personally believe that you shouldn’t have to spend much on bathing suits and bikinis. After all, trends come and go and they only last a season. Below are favorites handpicked by our editors and style experts at the Textiles Lab.
Shanon Maglente is a writer and editor who specializes in deals, trends, and best-of product roundups. She has about a decade’s worth of experience, and has worked with Good Housekeeping as a writer and editor since 2019.
