UK consumer confidence falls again as consumers get ‘the jitters’

Breaking: UK consumer confidence has fallen for the third month in a row, as people grow more nervous about their personal financial situation and the economy.

Data provider GfK’s Consumer Confidence Barometer, just released, has fallen by four points to -25 in April, the biggest drop in a year.

That’s the lowest level since autumn 2023, indicating that the disruption and high energy prices caused by the Iran war is alarming consumers.

A chart showing UK consumer confidence
Illustration: GfK

When asked about the UK economy, the measure for the country’s general economic situation over the last 12 months decreased by eight points to -51.

Expectations for the general economic situation over the coming 12 months fell by six points to -43, GfK reports.

A chart showing UK consumer confidence
Photograph: GfK

The survey shows that “consumers really do have the jitters now”, according to Neil Bellamy, consumer insights director at GfK.

Bellamy explains:

double quotation markThe anxiety we saw last month has deepened with a four-point fall in April’s consumer confidence headline score to -25. It is a year since we last saw a monthly drop of this size, and we have to go back to October 2023 to find the last time consumer confidence was lower.

The biggest declines are in perceptions of the UK economy, with an eight-point slide in views on the economic picture over the last 12 months, and a six-point fall in the forward-looking measure to -43, its lowest level since February 2023.

Consumers were arguably resilient about their personal finances in March, but this month’s finance measures, looking back a year (-11) and looking forward (-4), have seen significant slides. Everyone is grappling with rapid price rises, especially at the fuel pumps, which are taking a dent out of household budgets, and people know further price hikes are coming.

The only measure to go up is our savings index, often an indication that people are concerned about what lies ahead, so those who can are building contingency funds.

Consumer confidence is deteriorating sharply, with fuel prices and threats of more energy price increases acting as constant reminders of inflation. While the Gulf crisis is intensifying pressures, much of the current strain reflects earlier domestic cost increases. How long can all this disruption and pain continue?”

[This survey was due to be published at midnight, but GfK has lifted the embargo after the data was published ahead of schedule earlier today, due to a technical error].

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Time to wrap up, after a day in which evidence mounted of the economic damage caused by conflict in the Middle East.

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